She’s become known as an “expert idea generator” with a gift for strategy, research, and analysis honed over 30 years supporting top brands such as the SmithKline Beecham Pharmaceuticals, CIGNA, Arthur Andersen, and The Johns Hopkins Health System. 

Virtual Partner, launched in 2008, as a boutique business service provider that gives small to mid-sized businesses a “behind-the-scenes” team to drive marketing, creative, technology, and administrative projects. It was built on the success of an earlier start-up, the Odutoye Connection, launched in 2003.  

In 2009, Odutoye launched Talk Social Networking to help her clients understand the emerging world of social media. As an early adopter of new technologies, Odutoye authored a Social Media guidebook called Now What Do I Do? – An Entrepreneur’s Guide to Getting to the Next Step With Social Media and co-authored the book 42 Rules of Effective Connections. She translated these concepts into a highly popular full-day workshop for entrepreneurs and women business owners. 

She has been quoted and featured in business columns and journals such as Business First, The Newark Advocate, The Granville Sentinel, The Columbus Dispatch, and many online publications. You may have seen her delivering business and social media success tips on 10TV or the ONN channel. Odutoye was recognized in the business community by being nominated for a 2011 Micro Entrepreneur Award and a 2011 NAWBO Visionary Award.

In 2024 Odutoye pivots, after a career break, and refocuses on developing a new brand focused on organizational excellence and the leadership journey of women.